Let’s address the elephant in the room:
The holidays aren’t the most wonderful time of the year for some entrepreneurs.
It’s true. While some entrepreneurs get straight up giddy about the holidays (like a kid on Christmas morning, one might say), others dread them (and not just because they have to host their in-laws, again).
And if you’re here, I’m going to guess you’re in that second camp.
Tell me if this rings a bell…
Every time you even think about putting a holiday promo in place, your head starts dancing with questions like:
Which holidays do I actually want–and need–to create promotions around?
What can I offer that people will actually buy?
How long do I promote my offers? When do I start? How do I make sure people even see my messages?
Should I even bother when there are a million others offering products and services just like mine?
It’s enough to make even the merriest among us get all, “Bah, humbug!” am I right?
The good news is, I get it. The better news is I’ve discovered that with the right strategy in place, you, too can maximize this time period that only comes “but once a year.”